1993
TAN Goes Online
We recognised very early that the internet could allow Australian destinations and tourism businesses to reach travellers well beyond the limitations of traditional advertising.
OUR STORY
About Travel Australia Network
Travel Australia Network (TAN) has been helping people discover Australia online since 1993.
Originally established as the Australian Travel & Tourism Network, TAN began at the very beginning of Australia's internet era, when online travel information was almost unheard of and travellers still relied heavily on brochures, newspapers, travel agents, printed directories, television and radio.
More than three decades later, the technology has changed enormously, but our purpose remains familiar: helping travellers discover Australian destinations, experiences and travel services, while providing Australian tourism businesses with practical ways to reach people planning their next journey.
SINCE 1993
Australian Travel Online — From the Beginning
TAN's history stretches back to a time when simply putting Australian travel information online was a new idea.
30+
Years of Travel Publishing
TAN has continued publishing Australian destination, travel and tourism information through more than three decades of enormous change in the way people research and organise travel.
AU
Built Around Australia
Our network developed around Australian states, regions, towns, cities, destinations and travel experiences, helping visitors discover places throughout the country.
TAN
Still Moving Forward
Today the network continues to evolve with modern, mobile-friendly destination information, travel Articles, publishing opportunities and tourism partnerships.
HOW IT STARTED
A Different Way to Promote Australian Travel
Before widespread internet access, Australian tourism operators wanting to reach travellers relied primarily on printed brochures, newspapers, magazines, directories, television, radio and traditional travel distribution.
Reaching interstate and international audiences could be expensive, particularly for smaller tourism businesses.
We saw an opportunity to use the emerging internet to bring Australian travel information together in one place and make it accessible to people who were actively interested in visiting Australia.
That idea became the Australian Travel & Tourism Network and eventually evolved into today's Travel Australia Network (TAN).
TAN TODAY
Helping Travellers Discover Australia
TAN continues to connect Australian travel information, destinations and tourism businesses with people planning holidays and journeys around Australia.
Destinations
Discover Australian states, regions, cities, towns and destinations through a network built around exploring Australia.
Travel Experiences
Find ideas and information covering Australian holidays, attractions, activities, road trips and travel experiences.
Travel Articles
TAN publishes useful travel Articles, destination information, guides and contributor content for people researching Australia.
Tourism Partnerships
Australian travel businesses and destinations can work with TAN through travel profiles, destination partnerships, publishing and advertising opportunities.
OUR APPROACH
Travel Information with a Direct Connection
One of the principles behind the original network was to help travellers discover Australian tourism operators and communicate directly with them.
TAN was not created around taking a commission from every booking. Instead, the network developed as a travel information and promotional platform where tourism businesses could present their services and travellers could research their options.
That philosophy remains reflected in TAN today. We focus on useful travel information, relevant promotion and practical partnerships rather than trying to become the traveller, accommodation provider or tour operator.
EXPERIENCE THAT MATTERS
More Than Three Decades Online
Being online since 1993 means TAN has seen virtually every major stage in the development of internet travel publishing.
We have seen travellers move from printed brochures and desktop computers to search engines, smartphones, social media and today's AI-assisted travel research.
Through those changes, the basic questions travellers ask remain surprisingly consistent:
- Where should I go?
- What should I see and do?
- Where should I stay?
- How do I get there?
- Which experiences are worth discovering?
TAN continues to evolve around helping travellers answer those questions while discovering more of Australia.
WORK WITH TAN
For Australian Travel Businesses & Publishers
Travel Businesses
Build visibility for accommodation, tours, attractions, activities and travel services within relevant TAN content.
Destinations
Promote destinations, tourism regions and visitor experiences through structured destination partnerships.
Article Publishers
Publish professionally presented contributor articles on TAN or extend your publishing campaign across TAN and Blogticles.
Advertisers
Promote relevant products, services and campaigns through selected TAN advertising placements.
SINCE 1993
Discover Australia with TAN
From the early days of the internet to today's connected travel world, Travel Australia Network continues to help people discover destinations, experiences and opportunities throughout Australia.